The 7 Cs Compass Model is a framework in co-marketing symbiotic marketing. It has been criticized for being little more than the 4 Ps with different points of emphasis. In particular, the 7 Cs inclusion of consumers in the marketing mix is criticized, since they are a target of marketing, while the other elements of the marketing mix are tactics. The 7 Cs also include numerous strategies for product development, distribution, and pricing, while assuming that consumers want two-way communications with companies.
Let us start the Pepsi Marketing Mix: Pepsi is the leading product in this field. The products in the Pepsi marketing mix are mainly carbonated beverages, along with fruit juices, snacks etc. They have a different targeted customers. The company has also ventured in the areas of chips and wafers like Lays, Cheetos and Kurkure which carter to the various sections of the people.
They have stringed up a lot of variety of products within these products like Diet Pepsi, 7Up Revive to name among a few.
The company has further ventured into the products like Lipton tea and the Tropicana juices. Pepsi Co are catering to a wide variety of markets and are making their presence felt in almost all the kind of food and beverage sectors. Pepsi products are priced according to the demand of the customers.
The price in the Pepsi marketing mix would be complete only after studying 4ps of pepsi, snacks and other products offered by the company. The CSD are priced at different rates depends on the competition and the customers pocket.
They have various sizes of bottles offered at various rates. This are priced according to the quantity of the drinks supplied. The promotion is also done keeping in mind the targeted customers.
The Tropicana beverages offered by Pepsi Co are priced a bit high as they are targeted to the health conscious people. They are promoted in the same way, showing the health conscious people and the people are made to relate this drink to the people who work out or the people who are concerned to with the healthiness of a drink.
Lipton is also a bifurcation of this segment but they are mainly targeted to the niche customers. They are priced accordingly, a bit high as a reason of that.
The chips and other things are priced accordingly, depending on the quantity one wants to buy. The marketing mix pricing strategy of Pepsi is mostly driven by its most important competitor Coca Cola and the demand from customers.
Pepsi and its products are available in more than countries worldwide. The places where Pepsi products are sold are mainly the areas where they find the targeted customers are available.
The CSD are available all over the places. The distribution strategy in Pepsi marketing mix is focuses through distributor relationships and the extensive network of retailers, grocery stores, restaurants, supermarkets etc spread globally.
Pepsi products are easily available to all the people and very easily. Same goes for the chips like lays and kurkure as they are demanded by each kind of people and are a kind of substitute of the food they have. Tropicana are available at selected outlets as they have a specific kind of customers.
Lipton also gave a specific kind of customer base thus they are available at selected outlets. These outlets are mainly the supermarkets or the stores where the targeted customers are visiting the most. This is selected based on the surveys conducted and a careful selection of the stores. Pepsi mainly targeted its food products to the youth and family.
The branded CSD is targeted to the youth. The promotion is also done in that format. They are promoted using the famous movie stars or the well-known faces so that the people can easily relate.
The promotional strategy in the marketing mix of Pepsi uses all possible media channels like TV, print, outdoor, online ads etc for a degree branding. Pepsi has sponsored global events like world cups of football, cricket etc across the world apart from sponsoring global lifestyle, music etc events.
They also have a high and powerful promotion policy for all the chips they have like Lays and Kurkure. Lipton is marketed to the higher end of the customer. The Tropicana brand is also targeted to the fitness oriented people. The people who are also preferring the healthy options of drinking also prefer this products.4ps Of PEPSI 1.
PepsiCo, Inc. was established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola History Pepsi-Cola was created in the late s by Caleb Bradham, a New Bern, N.C.
pharmacist. Pepsi 4Ps Marketing. Marketing Mix Of Pepsi-Cola Today¡¦s PepsiCo, Inc. was found in through the merger of Pepsi Co and Frito-Lay, the world¡¦s largest manufacturer and distributor of snack chips.
In , it acquired Tropicana, the world¡¦s largest marketer and producer of branded juices. the comparison of the 4 ps of the pepsi and cocacola Objective of the study In this assignment, our main focus was to analyze consideration the 4 p’s of tha marketing mix.
To study the brand product pepsi & cocacola colddrinks in marketing mix.5/5(1). In fact this article based on marketing mix (4Ps) ×4C is very useful to learner's point of view.
The concept has been placed in a very simple, easley comprehensive and understandable language. I have learned very much about marketing mix.
Pepsi dropped the ball by failing to see the true marketing potential for Pepsi Imperfect and capitalize on the success of the Back to the Future Trilogy.
The 4Ps have been the cornerstone of the managerial approach to marketing since the s. Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect.