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Transcript This is a rush transcript. Copy may not be in its final form. We move now to our last segment with a look at how illness is used, manipulated, and in some instances created by pharmaceutical companies to make greater profits.
This is an excerpt of a new documentary called Big Bucks, Big Pharma: It was produced by the Media Education Foundation.
Your blood pressure may have gone from normal to high overnight. New government guidelines mean millions need a check-up.
At the same time that drug advertising is pushing people to their doctors, experts are busy redefining what it means to be sick. All you have to do is change the definition of high blood pressure, and you can increase that market by tens of millions of people, or change the definition of high cholesterol.
The new guidelines call for a huge boost in use of cholesterol-lowering drugs known as statins. The new numbers mean millions of Americans may be taking statin drugs for the rest of their lives.
In some cases, it is a question of, hey, more people are getting treated for this, and this is great. In some cases, even more people should get treated probably.
The guidelines were written by nine experts on cholesterol. The National Institutes of Health, which sponsored the report, now says six of them have financial ties, such as speaking fees, research grants or other funds with drug companies, which make the most widely used medications.
In recent years, Big Pharma has begun promoting more than just its treatments and products. Drug companies now increasingly advertise health conditions themselves. As a result, Big Pharma normalizes even the most obscure health disorders and presents them as common.
You feel the urgent need to get up and move, just to get some relief. Want to know more? If you felt these symptoms your whole life, you may have adult ADD. Did I send the car payment? What made me volunteer for that assignment?
Introducing Lunesta, a sleep aid that can give you and your restless mind the sleep you need. You have this huge phenomenon then, a huge increase in prescriptions. You know, has it always been around? Is it a problem of behavior? Is it really a biomedical problem?
Because patent life can be extended if new indications are approved, companies are constantly searching for new diseases to treat with old drugs.BIG BUCKS, BIG PHARMA: MARKETING DISEASE & PUSHING DRUGS This study guide is designed to help you and your students engage and manage the information presented in this video.
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