What is the importance of a marketing strategy? Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat". Sun Tzu - The Art of War.
Kudler Fine Foods started in California, in, by Kathy Kudler with the intent of supplying high-end diversity gourmet items at reasonable prices. It has already expanded to four stores and is considering international expansion.
Italy, whose culture is well versed in gourmet foods, is likely to be interested by this new entrant. Its American brand of wine has a distinct, yet uniquely Californian brand that differs in taste and form from the wines produced by other countries.
According to Kudler, their wines are an aggregation of specialized and top-notch domestic and international products that have been rated so by discerning connoisseurs. Product Positioning In both countries, Kudler will position itself as a niche market that specializes in a Californian homegrown, distinct wine.
California organic wines are particularly in demand since they are cheaper than regular organic wines.
This is particularly so with the green brand. More so, California wines are more accessible, since they are produced in plentiful supply Liebert, In Canada, the focus will be on its organic appeal.
Canadians are enthused with organic food to an even greater extent than Americans are. This is particularly important since Canada had strict standards about what constitutes organic wine, and Kudler will have to cohere closely to its rules in order to be accepted CBC, In Italy, the product positioning will be on the American niche of the wine.
As yet mostly Italian wines are being exported, and most of these are in the category of sparkling and distinctly Italian taste and form. Since Kudler features a different brand and taste, Kudler can appeal to Italian interest in increasing Italian winery exportation by indicating that it can include a purely American brand -- a different taste and caliber -- into the Italian export market.
Local consumption may have decreased, but Kudler, by entering the market, may be able to capture something of that export share whilst still profiting from local consumption. It is to this reputation of Italian production in wine that Kudler, with attention on organic wine specialties, will aim to target itself.
Targeting Kudler will target itself to two different markets in Canada and in Italy. In Canada, Kudler will, primarily, target itself to the youth followed by the younger middle-aged and elderly population.
The most preferred wine is red, with the wine brand rose being a winner: It was only for people who knew nothing about wine," he says.
Younger people find it easy and fun. The kind of thing you might have at the disco. And another fact that Kudler should consider: In Italy, Kudler will target itself to the export market.
Here it will be to the retail and discount stores and to wholesale grapes and wine shipment distributors. Market Needs Enthusiasm over organic foods is on the rise, as fears over pesticides and concerns about sustainability have driven consumers to go organic.
The market has grown so quickly that major supermarket chains are having difficulty keeping up with the demand" CBC, Whilst Canada has native wine producers, its wineries fulfill only a fraction of the growing demand for the beverage. In this way, Kudler, already accepted by Canadian standards for its organic trademark, can supply a Canadian national need for its organic wine.
Kudler can step in by promoting its California-based wine that possesses a distinct flavor thus filling a gap in a market that already prizes organic wine. As regards the need in the Italian market: Italian export of wine, always strong, has, in the last few year with the troubling economy, somewhat lessened.
Although local consumption of wine is weak, it would certainly welcome support in increasing its wine exports and Kudler with its quality organic wine, a brand different to that of the regular Italian merchandise -- can step in with its American products.
Market potential and market growth Italy shows a pronounced tendency to appreciate food and beverage Datamonitor,but even though it has demonstrated a current growth in preference for discount items and retail chains Aruvian, ; Datamonitor,Kudler may have an advantage in being a niche market that can profitably expand itself through proper branding and marketing efforts Alvin, Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product tranceformingnlp.com company has to decide which marketing channels are going to be used to get the message out.
Accounting Information Systems Kudler Fine Foods The investments Kudler's Fine Foods has made in technology to this point to automate and secure the most strategically important processes in their company is woefully inadequate and bordering on being a liability to their company.
Marketing Strategy Assignment Help on Kudler Fine Food In Southern California, a gourmet grocery shop has been founded by Kathy Kudler, which was named as Kudler Fine Food. This is a bakery shop, which offers variety of bakery, milk and drink products such as dairy products, milk, cheese, wine, wheat crisp crackers, meat and sea foods, dry.
Write a 1, to 1,word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.
Write a 1, to 1,word paper completing the following: · Justify your choice of international market. Channel and Pricing Strategies Kudler Fine Foods. Channel and Pricing Strategies Team B University of Phoenix MKT/ Marketing Kudler Fine Foods had determined that expanding their markets will allow foreign market growth and increased profits.