The firm has the leading position in online advertising.
Search Marketing Strategy - Case Study of Google As many of you might already know that Google started with a set of few intelligent rules.
Growing from there, it has developed into a new business, which has made it the world's largest search engine. Not to forget they have also won against a giant company Microsoft.
What is the Google marketing strategy? Ever wonder that with so many search engines out there, why is Google the first? Well it is not all because of the marketing strategy of Google; there is one aspect in the marketing strategy that makes it so great.
Not every human is the same, thus you need to mix up the likings of all the different choices, and make it into something likeable by all.
This might sound difficult, but it is simple really, all you need to do is keep a few tips and tricks in mind. The only way to understand, how and why Google is winning over all the other search engines, is to go over the marketing strategy of Google.
Their strategy might be hard to understand at first, but you will see how they follow the pattern of smart decision-making.
Google is a mix of excellent marketing ideas, smart choices, and the live on the edge and take risks, great advisors, and they provide us with great products. Read below to understand in detail the marketing strategy of Google. You can download excellent powerpoint slides on business strategy and marketing strategy here.
They use the power of less, the power of less means they give you a clean, simple, and interference free search page.
When you open the Google page, you will see a Google logo and right in the middle is the search bar, which is fast in loading, and easily visible. During the early years, this was the only feature, because of slow internet connections. Google was also preferred because the other search engines were just full of confusing stuff, filled with ads and useless features.
The second marketing strategy of Google is, they have posted no ads on the website, just preferences. The makers of Google understand what the people want, and give them exactly that, without any confusions.
They understand that when people want to find some information, they do not want it crowded it with other things that might distract their work. The best way to make users happy, and make sure they are coming back is to give them exactly what they want. As you know that Google offers you reliable sources, not completely, but most of the time, so it gets things done.
As a search engine, it is the best it can do. There is this marketing strategy of Google, they do direct marketing, not brand marketing. There are hundreds and thousands of business that market themselves using Google.
That is how it grows, no matter if you have a small or a large frame business, you will use Google to platform it. Another advantage that is a marketing strategy of Google is that it has a long-standing reputation.
According to the psychology of people, they want things that are better, no matter how slightly better they are. Another main component in marketing strategy of Google is that they offer the zero risk free entry policy. This means that you provide the users with some free use, which will make it better than the other products out there, and then they can buy more to get more.
In the same marketing strategy of Google, they offer free services, which is a compelling technique. This way people become loyal to their services. In addition, to use many features of Google you must have a Gmail account, this is how they sell.
The power of the vision is the next marketing strategy of Google, which means to be able to sell something that people do not want. To see the bigger picture, thinking about the future, as what people will need.STRATEGIC ANALYSIS OF SEARCH ENGINE GIANT: A CASE STUDY OF GOOGLE INC. *Ajay Bhatia, ** Gagan Deep, *** Amit Sachdeva *Assistant Professor, Rayat Bahra Instituite of Management, Hoshiarpur The present case study is based upon the strategic analysis of the search engine giant (Google.
This copyrighted document is intended solely for use in Jared Harris and Michael Lenox’s Business StrategySpecialization on Coursera. Any other u 5/5(1).
Google’s generic strategy (Porter’s model) & intensive growth strategies are discussed in this case study/analysis. Google's strategies align. Skip to content. Panmore Institute.
About Google’s strategic choices directly relate with the nature of its business and the characteristics of the industry. Sony’s Generic Strategy. A Case Study of Google Inc. Download. This assignment will aim to clarify the concept of strategic management in the global sense as well as focus on Google’s strategic management.
In addition, the report will identify and explain the internal and external environmental analysis of Google. In this case, is it concluded that the. Management Study - Google Case Marjan Suban. External Analysis of Google Inc. Google Inc - Strategic Analysis Google Strategic Plan.
A Strategic Management Analysis of Google Inc Introduction Google Inc was registered for. the first time as the private company, for September, 4th , and went through public offering on August, 19th.
View Notes - Google - Strategic Management Case - ppt from MGMT at Virginia Commonwealth University. Strategic Management and Business Policy: Case Study Google Case Study was written57%(7).