Writing a business case

Share on Facebook One of the best ways to evaluate the viability of a business model or to demonstrate the potential of your proposed business solution is to write a case study. A business case study is a snapshot of a company that shows how the business succeeded. You can use a strong case study to sell a product or service to a potential new client.

Writing a business case

Go-to-market strategy The Product Description Put your audience on familiar ground to begin: How does your thing align with the existing product road map, and how does it complement the way you create value for customers today?

After that, go right into what the thing is — the simpler the language, the better. Then explain how you plan to position it in the market.

writing a business case

You can approach the financial aspects of your business case in a structured way despite uncertainty There are a few things that are important to touch on upfront in this section if you have an existing price structure that your proposal affects if your idea will stand by itself, then skip to the next paragraph: Recap what your current price structure is Explain the business logic behind the current pricing and packaging Assess how well the existing price structure is working Explain how your new product or feature fits into this price structure, including your proposed pricing for it If your product stands alone, then you can get right into your new proposed pricing.

Price benchmarks from similar products or competitors. Feedback from market research subjects on different price points Tip 3: When you present your concept or prototype to market research subjects, always ask them what they would expect it to cost, and ask how they came up with that number.

Revenue Projection Assuming your product is expected to generate revenue, the only question harder to answer than how to price it is how much money you expect to make. What you need is a way to provide a realistic revenue possibility while leaving room for uncertainty.

To how many people can you market this product? Of the paying users, what do you expect to be the average life span? How much on average will they spend on those? What does that yield in terms of annual spend per customer?

Then lay out a low, medium, and high adoption scenario in your business case: Show where the money comes from arrows indicate assumptions An up-sell to existing customers obviously has a different funnel than a brand-new product, so this may look very different depending on your situation.

The key is to capture the drivers of incremental revenue, and put in some realistic parameters. Just work backward from traction. How will we make this a commercial success?

Paint them a picture by answering these questions: Who gets trained, when, and by whom to make this product a commercial hit?

writing a business case

Is this product bought or sold? Are people going to pull out their credit card and buy on the spot, or will salespeople be pushing the product? Even if the answer seems obvious, call this out.

How are you going to train the sales team? If salespeople are part of the equation, how will you train them? Who will own that? Will this new product be added to the onboarding process for new salespeople, and what materials will you and others create to make that easy sales scripts, tutorials, one-sheeters, etc.

Same goes for customer support. How do you plan to introduce this product? Do you envision pairing this product with another existing product or service line? Does it make sense to introduce this at an event like a conference or trade show? How are you going to jump-start the marketing and sales machinery?

How will we get additional validation? Can we put the product in front of existing customers first, do a closed beta phase, or come up with some other way to get early feedback?A project brief describes what needs to be done.

The project plan explains how you are going to do it. The business case gives the reasons why. Many people think that learning how to write a business case study involves incorporating jargon and corporate-speak into the writing.

Fortunately, this isn’t true. In fact, writing a business case study requires you to keep your language simple rather than making it more complicated. Sep 18,  · A business case provides justification for a proposed business change or plan, and typically outlines the allocation of capital and resources required to 92%(49).

Watch video · In order to make your idea a reality, you may be asked to write a business case that clearly articulates what you want to accomplish, how you're going to do it, and why it's worth doing.

Business cases are traditionally used in approval and prioritization processes. Writing a business case can seem like unnecessary paperwork in today's business culture, but it could save you time and money when you do. Learn how. Writing a business case can seem like unnecessary paperwork in today's business culture, but it could save you time and money when you do.

That usually means writing a business case. Unless your company is very small, you’ll have to get some kind of business case approved before you can start development. That’s a good thing, actually; it forces you to justify both the business and technical aspects of an idea before spending time and money.

How to Write a Business Case Study: Your Essential Guide